Marketing Plan For A Startup - 921 Words

This is the idea or perception customers receive when they look at the image of your brand. RallyGirlRacing.com’s brand image has been designed to catch women’s attentions who are racing fans and participants. Along with this, the brand image is meant to display to everyone who see it, that this particular person is a racer. You need a rock solid brand image to stand out among competitors and capture customers’ attention (How to Build a Strong Image, 2015). The marketing plan for a startup is a living guide to how the company plans to build customer relationships over its life in order to fulfill the company’s mission statement (Allen, 2012, p. 351). For the company to succeed in marketing it will utilize two forms of advertisement. Firstly, the company will put car wraps on each vehicle which will allow other drivers to see the advertisement each time the cars are driven in public. Secondly, social media will be utilized through a Facebook and Instagram accounts. With these two forms of advertisement, the company will be able to obtain local market interest as well as global interests at very low rates. Publicity The goal with publicity is to create awareness of the company. RallyGirlRacing.com will do this locally by attending local racing and driving events to educate interested customers about the brand. Further to this, the company will attend Sports Car Club of America monthly meetings too. Another area the company will work with local car clubs such asShow MoreRelatedMarketing Plan For A Startup Productivity Software Company1459 Words   |  6 PagesExecutive Summary Who We Are LiterallyAnywhere is a startup productivity software company to be launched in the upcoming year. It will produce and offer a range of event-management software to a variety of customers including individuals and organizations. 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Each person’s job and responsibilities will be clearly defined as to help avoid conflict throughout the life ofRead MoreDesigning And Implementing Innovative Marketing Ideas1319 Words   |  6 Pagescan be exciting as well as daunting. Those who’ve been there and done that know that there are no shortcuts to success. Even the overnight success stories often spring from several years of hard work put into the project behind the scenes. Marketing a startup is not for the meek as there are several challenges to doing so successfully. Further, the time and the resources needed to mitigate these challenges may be available in much less quantities than what one may have hoped for. In such a scenarioRead MoreLean Canvas : A Business Plan1466 Words   |  6 Pagesaspects of your future startup into a single (web or paper) page and can be drawn in a few minutes. With Lean Canvas you don’t need to write a long complicated business plan right from the start as you have no confidence that your efforts will be ever rewarded. Would you like to know more about this little helper and time-saver? Read about its main fields and other information in our article and take advantage of this opportunity to assess all possible risks that your startup may face at the early